Smart Initiative

Putrajaya Mobile

Touchpoint International Smart City Mobile Platform Pilot

Fasa Pilot Since 2019 Level 1 (Smart City Early Adopter) → Level 2 (Developing Smart City) City)
Lead Agency
Perbadanan Putrajaya

Supporting Agencies
Touchpoint International

Key Metrics
pengguna dilayan 150,000
muat turun 50,000+
perkhidmatan dalam talian 30+ perkhidmatan

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The 2019 pilot project report highlights the development of the official Putrajaya Smart City Mobile App platform (Mobile Community Platform / MCP) by Touchpoint International in collaboration with Perbadanan Putrajaya. Serving over 150,000 users, the app connects city governments, citizens, local businesses, and tourists into a self-sustaining smart ecosystem.

PSCB Blueprint Alignment

This initiative is classified under Smart Application 3.2: Residents & Public Communication within the Putrajaya Smart City Blueprint (PSCB), contributing to Thrust 3: Smart Government Services. It is also referenced under Smart Application 6.2: Tourism (Thrust 6: Smart Economy) for its city attraction and visitor information features.

Strategic Objective (PSCB Section 4.0): Creates a more efficient management and maintenance regime for public service delivery — providing citizens with a single integrated platform for public administration, civil affairs, and city information.

Desired Outcomes:

  • Citizens receive real-time information on public administration processes, civil affairs, and city events through a mobile-first interface.
  • Integration of parking guidance, bus fare payment, dengue hotspot alerts, and tourism information into a single Putrajaya super-app.
  • Accessible gateway for online complaints, service requests, venue bookings, and event registrations — reducing walk-in traffic to government offices.

Blueprint Status: Existing (to be expanded & enhanced)

Virtual Tour Guide (VTG): Multilingual (Arabic, Chinese, Indian, English, Bahasa Malaysia) self-guided tours with a freemium model and visitor data analytics
Cashless Smart Economy: Mobile e-wallet payments and loyalty points program aiming at 1,200 local businesses
Events, Ticketing & Facilities: Management of over 300 annual events, online ticketing, and school/sports facility bookings
Attractions Booking: Cashless booking gateway for over 30 points of interest across Putrajaya
Feedback and Complaints: Real-time citizen engagement tool with geo-location tagging and automatic routing to departments
Safety and Security: Mobile panic button integrated with the Putrajaya Command Centre and physical panic buttons
Information Dissemination: Broadcasts real-time targeted news, notices, and promotional segments to specific audience segments
Mobile Community Platform (MCP) framework by Touchpoint International FPX & e-Wallet Payment Gateway GPS & Geo-location Services PCC Panic Button API Integration VTG Freemium Analytics Engine

Initiative Details

Status Fasa Pilot
Year Launched 2019
Domain
Rating Tier Level 1 (Smart City Early Adopter) → Level 2 (Developing Smart City) City)
Lead Agency
Perbadanan Putrajaya

Impact Metrics

pengguna dilayan 150,000
muat turun 50,000+
perkhidmatan dalam talian 30+ perkhidmatan
rating app 4.5/5

Strategic Alignment

Putrajaya Smart City Blueprint
Thrust 3: Smart Government Services
Malaysia Smart City Framework
Smart Government
MS ISO/IEC 37122 Indicator
UN Sustainable Development Goals
SDG 11 SDG 16 SDG 17

Supporting Agencies

Touchpoint International
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